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PPC Management Agency
PPC Management Built Around Your Numbers, Not a Generic Playbook
PPC management is the ongoing work after a campaign launches: bid adjustments, budget reallocation, new tests and conversion tracking, not a one-off campaign build. Here’s what that actually involves.
Starting with what’s already in the account, not a rebuild for the sake of it.
Keywords and campaign structure built around intent and budget, not copied from a template.
Budget moved toward what’s converting on an ongoing basis, not set once and left.
Tracking set up and verified properly before anything gets optimised against it.
Why Businesses Choose Our PPC Management
We manage accounts against cost per lead and return, not just clicks and impressions. That means budget decisions tied to what’s actually converting, reviewed weekly rather than once a month.
- Accounts reviewed weekly, not checked once a month
- Budget moved toward what’s converting, not spread evenly across campaigns
- Conversion tracking verified before we optimise anything against it
- Reporting tied to cost per lead and return, not just clicks
We report monthly on spend, cost per conversion and, where it’s tracked, return on ad spend, so you can see which campaigns are actually paying for themselves.
Our PPC Management Process
We start with a full account audit, not a rebuild for its own sake, then restructure only what’s actually underperforming. Campaigns are reviewed weekly rather than monthly, with budget moved toward what’s converting and new tests run against a clear hypothesis, not swapped at random. Every change is logged, so you can see what was adjusted and why it moved the numbers.
Why Businesses Hire a PPC Agency
Running PPC well takes ongoing attention: daily bid and budget checks, conversion tracking that’s actually verified, and campaign structures revisited as the account matures, not set up once and left. Most businesses hire an agency not because they can’t run ads themselves, but because they don’t have the time to manage them properly every week. We don’t publish case studies with client names attached, but we report the same spend, cost-per-conversion and return data every month so you can see what’s actually working for your account.
PPC Management Services We Deliver
Search, display and Performance Max campaigns managed as one account, not separate silos.
Meta, LinkedIn and TikTok campaigns built around your actual conversion goals.
Tracking built and checked properly, so reporting reflects what’s actually happening.
Landing pages tested against each other, not rotated without a clear hypothesis.
Bids and budgets adjusted against performance data, not left on automated defaults indefinitely.
A full audit of what’s already running before we change anything, so nothing that’s working gets broken.
Remote delivery, built around your market
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Frequently Asked Questions About PPC Management
Paid campaigns typically show initial signal within 2 to 4 weeks, reaching a stable, optimised state within 6 to 8 weeks as we gather enough data to refine targeting and bidding.
Campaign strategy, build and ongoing optimisation across Google Ads, Microsoft Ads and paid social, with monthly reporting tied to the metrics that matter to your business, not just clicks.
Pricing is structured as a flat management fee, a percentage of ad spend, or a performance-based model, depending on your budget and goals, discussed and agreed before work begins.
A dedicated PPC manager handles your account and campaign structure, reviewed and adjusted monthly rather than left to run on autopilot.
How to Choose a PPC Agency
Management fees should come with a clear scope: how often campaigns are reviewed, and what counts as proactive versus reactive work.
Most agencies charge one of three ways: a flat monthly fee, a percentage of ad spend (typically 10 to 20%), or a performance-based fee tied to results. None is inherently better, but the model should match your spend level: percentage-of-spend can get expensive at higher budgets, while flat fees can under-resource a large account. Ask which model applies and what happens if your budget changes.
Reporting should tie back to cost per lead and return, not just impressions and clicks.
A good PPC agency should be able to point to specific changes they’d make to your account, not a generic pitch.
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