- Service
Ecommerce PPC Agency
PPC Built Around Margin, Not Just Clicks
Ecommerce PPC isn’t the same game as lead-gen PPC. You’re managing hundreds or thousands of SKUs, margins that vary by product, and a shopping feed that needs its own structure before a campaign can work. Here’s what that actually takes.
What Is Ecommerce PPC?
Ecommerce PPC isn’t lead-gen PPC with a different landing page. The unit you’re bidding on is the product, not the search term: Google Shopping and Performance Max bid off your product feed, not a fixed keyword list, and budgets move at SKU and category level rather than per campaign. That’s why generic PPC management built for service businesses tends to underperform once a catalogue gets past a few dozen products.
Product titles, GTINs, custom labels and feed rules built so your catalogue is prioritised by what actually sells, not listed in whatever order it was exported.
Ad groups and bids segmented by product margin and price band, not just category, so budget moves toward what's actually profitable to sell.
Search term mining and negative keyword management alongside feed-based Performance Max campaigns, managed as one account, not two separate channels.
Ad copy and landing pages tested against each other, not just rotated, so spend moves toward the combinations that actually convert.
Why Ecommerce Brands Choose Us
We manage PPC against margin and profit, not just ROAS on a dashboard. That means campaigns built around your actual unit economics, not a one-size-fits-all target.
- Campaigns structured around product margin, not just category
- Shopping feeds built to actually rank, not just list
- Budget prioritised toward the SKUs that drive profit
- Reporting tied to profit per channel, not just clicks
We report monthly on spend, ROAS and, where margin data is shared with us, profit per channel, so you can see which campaigns are actually paying for themselves, not just which ones look good on a dashboard.
Ecommerce PPC Services We Deliver
Remote delivery, built around your market
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Frequently Asked Questions About Ecommerce PPC
Paid campaigns typically show initial signal within 2 to 4 weeks, but feed structure and campaign optimisation for margin-based bidding usually takes 6 to 8 weeks to fully mature.
Shopping feed structure and optimisation, campaign management across your SKU range, and bidding built around margin rather than a flat target ROAS, reported monthly on spend, ROAS and profit per channel where margin data is shared.
It helps but isn't required. Without margin data we optimise to ROAS; with it, we can bid and report on profit per channel directly.
A dedicated PPC manager handles your account and campaign structure, reviewed and adjusted monthly rather than left to run on autopilot.
How We Approach Ecommerce PPC
We audit the account and feed, then rebuild campaign structure around margin and product priority, not just copy what's already there.
Thousands of SKUs need feed rules and automation, not manual bid changes on every single product.
Coordinated across channels so retargeting and search aren't competing with Shopping for the same customer and budget.
Shopify, WooCommerce, Magento or BigCommerce: we build feeds natively for your platform, not a generic workaround.
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